- Supported sales by approaching stakeholders and organizing, promoting, and hosting webinar programs with the CEO and executive mentors. - Managed the development of marketing workflow and plan execution with the marketing and social media team,and created copies for content materials (email,web,and social media). - Collaborated with writers and designers, sales and marketing teams, and assisted the Head of Sales, Brand, and Content Marketing to create content that is published across owned and operated channels.

- Implemented, tested, and measured plans for affiliated programs with agencies and stakeholders of the museum brand in the planning and execution process. - Elevated engagement of the museum's marketing channels by coordinating digital marketing strategies and brand management with the marketing team and museum experts. - Developed online marketing reports, analyzed marketing effectiveness (KPIs, conversions, CMV /CV, ROI, CLTV) and helped create presentations for stakeholders and partners. - Crafted marketing materials with a team of 3 content creators and digital marketers, including web materials and landing pages, email newsletter campaigns, webinar registrations, and other marketing tools.

- Overseen the launch of new campaigns and monitored effectiveness,making changes and trouble-shooting with sales team members,ensuring maximum revenue is generated by developing marketing strategy through analyzing past media and PPC campaign results, social media conversion rates, and audience engagement. - Managed acquisition strategies that are centered on the potential visitors in collaboration with Creative,CRM, Data Analytics team. - Worked with five marketers to develop visual materials based on raw materials in collaboration with designers and copywriters.

- Approached potential stakeholders and program partners for program sponsorship and advertising campaigns organization. - Utilized data for paid campaigns through SEO analysis in Adwords, collective surveys, CRM, and conducted direct marketing strategies to leverage online traffic. - Reported monthly findings of in-market research on social media performance indicators by measuring brand favorability through surveys,metrics from Facebook,Instagram, and VKontakte Analytics, which showed an increase in engagement on average by +300% each month. - Implemented market-specific creative briefs for the EMEA market by working with a team of five social media managers and content creators and by translating the global strategy into market-specific social media creative briefs to leverage international student admission.

- Instructed employees with backgrounds in construction, engineering and finance. - Trained Russian employees in ESL and carried out an in-house needs analysis for Stockmann. - Developed technical English courses and products in a multilateral aid project aimed at upgrading employees' English skills.

- Reviewed competitor blogs to compare their activities and staying up-to-date with the latest content best practices, researched content needs and examined content usage information for optimizing content and developing a timeline for regular updates, archiving, and ongoing production of content to increase social media engagement by +400% - Developed layouts that meet established branding and style guidelines through researching, coordinating, editing, and integrating the work with a team of eight writers and designers for social media content creation.

Management, Economics and Management of the Enterprise (by industry)

Google Skillshop, Google Ads Certification

Higher School of Economics, Digital Marketing Strategy

UI/UX Specialization, Visual Elements of User Interface Design

Graphic Design Specialization, Fundamentals of Graphic Design

Web Design Specialization, Introduction to HTML5