1) Analyzed market trends and competitors activity; 2) Created proposals of strategic and tactic development of the brand; 3) Planned and executed PR and advertising campaigns; 4) Built relations with opinion leaders (celebrities, it-girls, journalists, universities, etc.); 5) Managed relations with media, increased brand presence in majon online and print media (Cosmopolitan, Vogue, Elle, Marie Claire, Harper's Bazaar, etc.) 6) Built relations with partners in premium-segment. Executed cross-marketing campaigns. 7) Created presentational materials (investment memorandum, articles, press book, image campaigns with celebrities, etc.); 8) Created and managed branding events.

1) Managed team of 5 marketing specialists. Control budget and KPI's, arrange tasks, analyzed effectiveness for following channels: SEM, CPA, CPP, email marketing, SMM, etc.; 2) Searched for new online marketing tools, implemented and analyzed effectiveness; 3) Created ideas, slogans for advertising campaign. Negotiated with company's owners; 4) Managed communication within marketing department and CEO, accountants, buyers, stylists, etc.

1) Promoted the brand in print and online media by writing and publishing weekly articles and press releases; Controled and analyzed traffic, sales via GA. 2) Created ideas of advertising and PR campaigns; 3) Carried business negotiations and conclude partnership contracts; 4) Managed cross-marketing campaigns both offline and online within premium segment companies; 5) Created strategy of company's social networks. Produced content, managed instruments of community growth, initiated actions inside the community, personally communicated with customes via social networks.

1) Created advertorials, slogans, headlines, campaign ideas, social media content on daily basis. Worked with leading Russian online media including Cosmopolitan, Vogue, MarieClaire, FHM, Maxim, Kommersant, RBC, etc.; 2) Fully managed the team of 5 website's content writers. Optimized writting process and created for the most convenient style of writing for apparel and brand descriptions. 3) Managed the design and production of branded packaging. Controled designer, communicated with producers in China, Italy, USA. Reduced company's expences on packaging 4 times.

Department of Humanitarian Sciences/Public Relations , Diploma